Commercial and Operational support for Venues and Rights Holders looking to procure or enhance a catering partnership.

• In House vs Outsourced- the key considerations
• Review of existing contractual arrangements
• Request for Proposal (RFP) & tender creation and implementation
• Introductions to the relevant operating partners and competitor analysis
• Insight on latest technology and innovation
• Insight on food trends, product trends and associated pricing
• Best practice on Non-Event day (Everyday) business planning
• Creation and monitoring of KPI’s that underpin the partnership
• Help to secure investment and maximise commercial return
• Guidance on the various commercial models and financial implications
• Insight on how the deal structure compares to similar venues / events
• Guidance on how a catering contract aligns with relevant food & beverage sponsorship categories
• Support the legal team on the relevant contractual priorities

Premium Experiences

As consumer and business habits evolve, we believe phrases like corporate hospitality will be less prominent. Beyond a standard ticket there is a wide range of enhancements such as:

• Seat Location
• Facility Access
• Food & Beverage
• Entertainment
• Access to new experiences (backstage pass, player meet and greets etc)

Our role is to work with you to create the package content and prices that best match your venue or event and ensure the facilities are suitable to deliver the experiences.

The “Everyday”

Historically much of a venue’s focus has been on creating a range of commercially viable guest experiences on Event days. In more recent times venues have successfully delivered events such as Concerts, NFL, Baseball and more with huge success.

What has traditionally been left behind is the non-event day strategy. Most venues have a “pre-booked” strategy for conferences, events and Christmas parties.

We believe the future will focus a lot more on using a venue as part of an Everyday operating mode. We expect to see huge growth in rooftop walks, driving experiences, food markets, Michelin starred restaurants, Members Clubs and shared workplaces.

In the past we’ve worked with a number of National Stadiums, Premier League and EFL Clubs as well as La Liga venues in Spain.

We know that growth is fundamental to every business. Finding and keeping good sales leaders who proactively generate income is a challenge for many businesses. The salary and associated “on costs” are also becoming a barrier for many companies. Our services do not attract these “on costs” as we sit outside of IR35 regulations.

How do we help your growth plans:

• Create or enhance your “Go to Market” strategy
• Generate a new business/retention strategy in your chosen sectors and territories
• Lead or support on major tenders and proposals
• Access to our C-Suite relationships with prospective clients
• Expert advice on financial modelling
• Post win contractual advice
• To act as a mentor/coach to the sales team members- sales technique, KPI’s, presentation skills, output targets
• Create and deliver a data driven approach to new business, retention and client communications

Fractional sales will reduce the need for full time staff by accessing experienced sales leaders (often for 4-10 days per month) that can hit the ground running.

We offer a range of advisory / NED services to clients who want a less hands-on approach to our expertise.

Areas of expertise include:

• Growth Strategy
• Sales/Business Development
• Venue Strategy
• Catering
• Premium Experience / Hospitality sales and delivery
• Commercial contract reviews